It All Counts!

moneyRemember when we discussed Is your ‘money speedometer’ set on cruise control last post?  Today’s post is going follow along the same line of thought – in fact, the next few posts will be along this line – working with and on your money mindset.

Niki and I are part of an elite group of Certified Money, Marketing & Soul coaches worldwide who are authorizzed to utilize our Mentor’s program in our workshops and sessions. My first certification in this group was in 2009 and Niki’s was 2010. So, we’ve been at this a long time and we’ve done these exercises ourselves as part of our training.


The exercise itself is simple.

The decision to actually do it and then follow through requires a little more effort.

However, I have been checking in almost daily since 2009 and it has really opened my eyes to how much money flows through my hands/life and — here’s the scary part — how little of it I retain.

I’m going to start you off with a very tiny step toward your success. Do this and you’re on your way.

We’ll call this exercise: It All Counts

In an excel spreadsheet document or a table in Word, create a chart/matrix that allows the following:

4 columns; up to 35 rows

Across the top (title): Month and Year – It All Counts Money Tracking Chart

In the column headings:

Day   Income   Subtotal   Description

Down the first column on the left: the number for the day of the month (1 through 31)

In the second column, each day of the month, record your ENTIRE income for that day. I do this as a separate line for each amount. Examples: I found a dime in laundry = 1 line with description beside it; I found money in the pocket of a coat I hadn’t worn for a while; a refund cheque came in; investment income statement (only the income, not the total); a friend sent me some birthday money … you get the idea. Absolutely EVERY amount of money that comes in contact with you, goes in this second column.

Because I’ve got separate lines for each amount of money, I subtotal when there is more than one item on one day (this is an optional step)

At the end, after all the days of the month, put TOTAL in the first column and add up the third column.  This is ALL the money that you came in contact with over the month. No doubt, it will surprise you!

We’ll take this a little deeper later.

In the meantime – go get started.

Create your blank template and then a document for THIS month.

If you’re part-way through a month do not put it off until the first of next month. That’s procrastination.

Instead, leave the dates up to today empty … you’ll still get a good feel for how much money flows through your life.

Decide.

Act.

These two steps are essential to business success (more on that in another post sometime).

For those who might wonder “What about my expenses?” … that is not the point of the exercise. This exercise is totally focused on HOW MUCH MONEY FLOWS THROUGH YOUR LIFE.

To your success…

Susan (Sue) Crutcher
Conscious Business Coach
Life Empowerment Mentor

How to charge more for your services

One of the key ways to start charging more for your services is to shift out of the mindset of charging on a “per hour basis” for your services.

How do you do that?

It’s partially a matter of terminology – focus on the results your offer your clients in each session or package. Value for investment is absolutely key.

As long as you are stuck in the mentality of earning money based on the amount of time involved you will never be able to fully express or share the true value of what it is you have to offer your clients. And, that is a sad situation – for you and your potential clients.

When you list your services similar to this:

  • 60 minute session $125
  • 90 minute session $155

your potential clients go and compare your session times and pricing with other providers in the area.

They do not look at your credentials, your inclusions, your unique capabilities or your success track record. They simply compare apples to apples and they (usually) buy the least expensive apple which may, or may not, be you.

Plus, I ask you, why is the work you do somehow less valuable when you spend more time with your client? I don’t understand this concept.

You could do this comparison yourself and then price yourself near the top of the market. This is what most smart service providers have done in the past. And, it does work to some degree.

However, if you really want to attract clients, you want to draw them to you in other ways than simple price and/or time comparison.

Make your product an orange or a starfruit … anything but an apple!

Be different.

Why? They will have nothing to compare to and will have to decide whether or not to work with you based on the value of what you offer for whatever investment point you decide.

So, how do you start?

We’ll go over that in future posts with a couple of exercises to elicit what it is of value that you offer to your clients and how to articulate that value.

If you’re one of those “I want to know right now!” people, keep your eyes open for details on my upcoming Branding With Archetypes workshop which quickly zeros in on who you are, what your brand is and how to interest people in you and your product/service.

— by Susan Crutcher

Choosing a Coach

One of the main reasons a person chooses to work with a coach is to reduce, change or eliminate an undesirable behaviour.

However, forcing a client into action when they are not ready can be a mistake and, in some instances, may cause them to regress. Sometimes, not taking action too soon may actually create better results for the client.

Coaches implement a variety of models, tools, formulae and processes individually and in combination while working with clients. As an example, The ‘Prochaska’ Method involves combining major processes of change (the ‘how’) with a six-step formula or stages (the ‘why’) that we all use for making a permanent change in our behavioural patterns. The combination of using processes and stages at the right time, and in the proper sequence, can dramatically improve the odds of a client making a permanent behavioural change.

After an incredible amount of research, James Prochaska determined that there are six stages that everyone goes through to create behavioural change within themselves. In his book, ‘Changing for Good’, he details a ‘revolutionary six-stage program for overcoming bad habits and moving your life positively forward’.

The stages are categorized as: pre-contemplation, contemplation, preparation, action, maintenance and termination. There are specific words or phrases that are used within each stage that give clues as to where a client is in their process.

Notice that ‘action’ is not the first stage. It doesn’t matter how many well-intentioned people within a client’s circle of influence suggest the client make changes. If the client is not at the action stage, forcing (or ‘encouraging’) at the wrong time, or in the wrong place, will make little difference in their behaviour. The client must evolve to the action stage of their own volition, in their own way and in their own time. The evolution may be very fast or painfully slow depending on each individual. Sometimes, the action level appears to be instantaneous, but it is rarely so under scrutiny.

So, how do you know what stage you are at?

When talking to others about a habit that either bothers you or them, what words or phrases do you use? Do you deny or resist using words such as “I can’t”? Perhaps you’re not quite ready to take ownership or responsibility but may recognize that there is an issue and say things like “I might”. If a person makes a public commitment to change, usually accompanied by “I will” they are almost ready to take action. In the action stage itself, which is the busiest and most focused, the person does things like: starts to modify their surroundings (remove all alcohol or sugary snacks from their home; not keep matches, lighters or cigarettes in their car or purse; increases their exercise level, etc.). They often start their sentences with ‘I am’.

Which stage are you at? Perhaps you have no idea but you would like to know. Contact a professional coach – they are trained to guide you.

Whether you would like to get in shape, lower your stress levels, eat better, stop smoking, manage a chronic health issue or deal with specific problem, a professional coach can help you.

There are many coaches available today – each with their own style, education, experience and unique personality. Find one that you are comfortable with, that you can confide in and trust. Ask about testimonials, credentials, rates and what results you can expect. A professional coach will do their best to answer your questions satisfactorily. Most coaches offer a short introductory session that allows an opportunity for both of you to determine if you are suited to work together toward a common goal.


Written by SUSAN CRUTCHER